# Retention Retention is keeping a customer relationship active because value, [[Trust]], fit, and results continue. ## Meaning In the [[Hormozi Meaning Guide]], retention answers the "keep them longer" part of The Game podcast frame. Retention connects [[Offer]], delivery, [[Trust]], [[Continuity]], [[Profit Per Customer]], [[Money Model]], and [[Scaling]]. For Joe's Mynd, retention should come from real ongoing value, not lock-in, confusion, or pressure. ## Source Of Meaning This note is grounded in The Game podcast framing, the Money Models continuity material, and [[Hormozi Meaning Guide]]. ## Relationship Over Time This note should mature when Joe distinguishes healthy long-term service from dependency or friction. ## Links - [[Hormozi Meaning Guide]] - [[Trust]] - [[Offer]] - [[Continuity]] - [[Profit Per Customer]] - [[Money Model]] - [[Scaling]] - [[Relationship]] - [[Financial Well-being]] - [[Business]] - [[Action Evaluation]] - [[Joe]] - [[Mynd]] ## Tensions Retention can reflect trust and value. It can also hide inertia, dependency, sunk cost, or bad cancellation design. ## Question Why would someone stay, and is that reason good for them too?